Overview
- Families plan to spend an average of $628 per child and $1,230 per household on back-to-school items, the highest totals in four years.
- Sixty-seven percent of parents began shopping by early July, marking the strongest early-season purchase rate since 2018.
- Inflation has cooled to 2.4% but prices remain about 24% above pre-pandemic levels, and incoming tariffs are adding to cost concerns.
- Parents are cutting clothing budgets to increase spending on school supplies and technology while total tech outlays hold steady year over year.
- Shoppers are leveraging summer sales events, buy-now-pay-later plans, secondhand markets and AI deal-finding tools to stretch tight back-to-school budgets.