Overview

• A March AAA survey found that just 16% of Americans are likely to buy an electric vehicle next, the lowest level since 2019, while 63% say they are unlikely to do so—the highest resistance since 2022.
• Cost factors top consumer concerns, with 62% citing high battery repair fees and 59% pointing to elevated purchase prices as major deterrents, alongside 56% who complain of scarce public charging and 55% who fear running out of charge.
• Sales data from Q1 2025 show a surge in hybrid and plug-in hybrid vehicles, reflecting a consumer shift toward models that offer electrified efficiency without full reliance on public charging.
• Automakers are retooling their strategies—General Motors is pushing back its full-electric rollout in favor of new hybrid and plug-in hybrid launches, and Toyota reports delivery waits of up to nine months for its popular hybrid models.
• Consumer appetite for EV tax credits has fallen from 60% last year to 39%, and ongoing negative publicity around Tesla and Elon Musk’s actions have further dampened electric car appeal.