Particle.news
Download on the App Store
7 ARTICLES
·
last wk.

U.S. Court Declares Google an Illegal Monopolist in Online Advertising

The Virginia ruling marks Google's second major antitrust defeat in less than a year, with structural remedies and appeals now on the horizon.

Image
Im Blick der Wettbewerbsbehörden: Meta-CEO Mark Zuckerberg (r.) und Google-CEO Sundar Pichai
Image
Image

Overview

  • A federal court in Virginia ruled that Google illegally monopolized the Ad Server and Ad Exchange markets through unfair practices, solidifying its dominance over online advertising technologies.
  • This decision follows an earlier 2024 ruling in Washington, D.C., which found Google guilty of maintaining a search monopoly through anti-competitive tactics.
  • The U.S. Department of Justice is expected to demand divestitures, including the sale of Google Ad Manager, with further hearings on structural remedies anticipated in the coming months.
  • Google has announced plans to appeal the Virginia ruling, arguing that its tools are chosen by advertisers for their simplicity, affordability, and efficiency.
  • Parallel investigations by the European Commission under the Digital Markets Act are also scrutinizing Google’s advertising practices and market dominance.