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10mo ago

U.S. Content Still Dominates APAC Streaming, Despite Decline

New study reveals American shows lead in viewership but face growing competition from Korean and Japanese content.

Overview

  • U.S. content leads with 60% viewership among SVOD users in nine APAC markets.
  • Viewership for American content has declined from 70% two years ago.
  • Korean and Japanese content are gaining traction, with 56% and 48% viewership respectively.
  • Netflix dominates U.S. content engagement, capturing up to 75% of streaming hours in some markets.
  • Legacy shows like 'Friends' and 'The Office' maintain strong engagement in the region.