Overview
- On average, U.S. streaming video subscribers pay $924 annually, with some paying over $2,400.
- 57% of respondents have canceled a subscription due to rate hikes, while 35% have upgraded to avoid ads.
- The average consumer has 4.5 streaming video subscriptions, indicating a high demand for diverse content.
- Consumers express frustration over managing multiple subscriptions and show interest in bundling services.
- Streaming services are introducing ad-supported tiers and cracking down on password sharing to increase profitability.