Overview

• The U.S. government has enacted significant tariffs on imported goods, with electronics, clothing, and food among the most affected categories.
• American consumers are reporting immediate financial strain, with many altering their shopping habits and budgeting strategies to cope with rising prices.
• Surveys reveal that nearly half of Americans feel they are already experiencing the effects of the tariffs on their daily expenses.
• Demographic differences highlight that women and Black Americans are more likely to anticipate severe economic impacts compared to other groups.
• Retailers are being urged to absorb some of the tariff costs and maintain transparency to preserve consumer trust and loyalty.