Overview
- Hardware unit sales totaled 1.6 million and spending fell to $695 million, down 27% year over year and the lowest November hardware tallies since 1995 for units and 2005 for dollars.
- Average console price reached an all-time November high of $439, up 11% from 2024, a shift analysts tie to price hikes, tariffs, and rising component costs.
- PlayStation 5 led the month in both units and dollars, Switch 2 placed second, the NEX Playground ranked third in units, and Xbox Series was third in dollars as platform sales fell sharply (Xbox about −70%, PS5 about −40%, Switch family about −10%).
- Physical game spending declined 14% to an all-time November low since tracking began, while overall content edged up 1% on a 16% jump in subscriptions and modest mobile growth.
- Call of Duty: Black Ops 7 topped November’s premium chart but posted a double-digit decline versus last year, and analysts say December results will show whether the downturn is a blip or a deeper shift.