Overview

• President Trump’s Liberation Day package imposed a 50% tariff on Brazilian beans after an April baseline 10% duty on most coffee imports.
• Some U.S. cafés have already raised cup prices by $0.50 to $1 to offset higher costs faced by roasters and importers.
• Coffee futures in New York surged roughly 8% last week as traders reacted to the elevated duty on Brazil.
• Brazil’s Broad National Consumer Price Index recorded a 1.01% drop in retail coffee prices in July, the first decline in 18 months due to harvest timing.
• Trade associations such as the National Coffee Association and Specialty Coffee Association warn that sustained tariffs could further strain supply chains and push retail prices higher.