Overview

• The campaign kicked off on May 30 with an initial monthlong ad buy that may expand to additional states and districts as the Senate prepares to debate the bill
• The House-approved measure now awaits Senate consideration even as the Chamber rolls out its first major advertising push in support
• Advertisements name 14 House Republicans and two GOP senators to thank supporters and single out four Democrats who opposed the tax cuts
• CBO and Joint Committee on Taxation analyses project the bill would add $3.9 trillion to the deficit through 2034 and deliver disproportionate benefits to top earners
• Public opinion polls show 43% of Americans oppose the proposal while 36% support it and some Republicans criticize its Medicaid changes and debt impact