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U.S. Carriers Boost Trade-In Credits to Make iPhone 17 Pro Effectively Free

AT&T is promoting a $0 iPhone 17 Pro with a $50 Powerbeats Pro 2 discount through Oct. 16 for eligible trade-ins on qualifying unlimited plans.

Overview

  • Verizon is offering up to $1,100 in credits on new iPhone 17 models with an eligible trade-in and its Unlimited Ultimate tier, applied as monthly bill credits over 36 months with no listed end date.
  • Verizon’s fine print includes a device active on an account for 60 days, trade-ins from Apple, Google, Motorola, or Samsung in any condition, a new or upgraded line, Auto Pay, and credits that stop if requirements lapse.
  • AT&T’s offer requires an eligible unlimited plan and an iPhone 13 or newer trade-in (excluding 13 mini), applies up to $1,100 in credits over 36 months, and adds $50 off Powerbeats Pro 2 when bought with the iPhone 17 Pro.
  • Analysts report subsidies are about $100 higher than last year and financing now stretches 24–36 months, aiming to counter the iPhone 17 Pro’s $1,099 starting price and accelerate upgrades.
  • Consumers still face added costs such as $35–$40 activation fees, taxes on full retail price, optional AppleCare+, and the risk of losing monthly credits if they switch plans or cancel service.