Overview
- Circana BookScan data reported by the Wall Street Journal show September as the highest Bible-sales month of 2025, up 36% year over year.
- Through the first nine months of 2025, Bible purchases rose 11% versus 2024 even as overall U.S. print book sales slipped 1%.
- Publishers and retailers report heightened interest among 18–34 year olds, with HarperCollins Christian Publishing saying the event awakened many to examine their beliefs.
- Some churches describe notable activity increases in the weeks after the shooting, including a 30% attendance rise at Oceans Church in Irvine the following weekend.
- Observers attribute the spike to turmoil-driven religious searching linked to Kirk’s assassination, while researchers caution it is too soon to judge long-term change.