U.S. Army Recruitment Hits 15-Year High Following Shift in Advertising Strategy

Under President Trump, the military has moved away from diversity-focused campaigns to emphasize strength and patriotism, contributing to a significant recruitment surge.

• President Trump has eliminated diversity, equity, and inclusion programs in the military and banned transgender personnel from serving, marking a shift in policy from the Biden administration.
• New Army recruitment advertisements focus on themes of strength, resilience, and combat readiness, contrasting with the inclusion-focused ads under President Biden.
• The Army reported its highest recruitment numbers in 15 years this January, following a strong December with the best results in 12 years.
• The military's recruitment struggles during the Biden administration were attributed to public dissatisfaction with military leadership and policies, including the botched Afghanistan withdrawal and perceived ideological shifts.
• Defense Secretary Pete Hegseth credited the recruitment surge to President Trump's leadership and his focus on 'America First' principles.

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