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US and India Engage in High-Stakes Talks Over $125-Billion Ecommerce Market

Negotiations intensify as the Trump administration pushes to lift restrictions on American giants Amazon and Walmart, with a looming tariff deadline in play.

The logo of Walmart is seen on a pole outside a store in Mexico City, Mexico  June 14, 2024. REUTERS/Henry Romero/File Photo
A visitior stands near a logo of Amazon during the annual Retail Leadership Summit in Mumbai, India, February 27, 2025. REUTERS/Hemanshi Kamani/File Photo
US pressures India to open $125-billion ecommerce market to Amazon, Walmart: FT report

Overview

  • The US is pressuring India to open its $125-billion ecommerce market to companies like Amazon and Walmart by removing marketplace-only restrictions.
  • A 26% tariff on Indian exports to the US has been temporarily paused for 90 days to facilitate trade agreement negotiations.
  • US Vice-President J.D. Vance and Indian Prime Minister Narendra Modi have acknowledged progress in the talks, linking them to broader bilateral cooperation in sectors like energy and defense.
  • Indian trade groups, representing 90 million small traders, warn that easing restrictions could harm local businesses and disrupt the retail ecosystem.
  • Amazon and Walmart are actively lobbying both governments, arguing that India's ecommerce restrictions act as non-tariff barriers to foreign investment.