Particle.news

Download on the App Store

Urvashi Rautela’s KFC Epic Savers Ad Tops Social Media With Self-Parody Humor

Her mock interview reel has won praise for turning trolling into a marketing win, boosting engagement for KFC’s Epic Savers menu.

Overview

  • Rautela appears in a tongue-in-cheek KFC India reel as a self-proclaimed maths pioneer and financial guru to spotlight the Rs.299 Epic Savers offer.
  • She humorously claims to be the first Indian to contribute to mathematics after Pythagoras and jokes that Warren Buffett’s team sees her as a future finance minister.
  • The Instagram reel went viral within hours, earning acclaim for its absurd, self-aware humor and quickly trending across platforms.
  • Marketers report that the campaign’s blend of celebrity parody and budget-friendly messaging has driven a notable surge in audience engagement.
  • The ad’s success highlights a growing trend in India’s fast-food sector of using influencer-led, humor-driven content on Instagram reels.