Overview

• Former Union Berlin coach Urs Fischer warned that outdated club mindsets must give way to increased investment so women can earn a living from football.
• He identified inadequate training facilities and stadium infrastructure as the sport’s biggest barrier to professional growth.
• Fischer was named ambassador for the Fußball kann mehr initiative during Women’s Euro 2025 to advocate for structural reforms in the women’s game.
• He cited reports of a world-record €1.16 million transfer for Olivia Smith from Liverpool to Arsenal as proof of rising market value in women’s football.
• Fischer said he would “never say never” to coaching a women’s team and noted that Union Berlin’s women will make their Bundesliga debut next season.