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Urban Company Pledges Reforms After Viral Post Highlights Gig Worker Struggles

A Mumbai customer's account of a distressed masseuse exposes systemic issues, prompting Urban Company to commit to policy changes for worker well-being.

Urban Company replied to Kelkar and thanked her for “showing kindness and empathy” clearly needed by the woman service provider at that moment. (Representative image)
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Overview

  • Anjali Kelkar's LinkedIn post detailed the plight of an Urban Company masseuse, Nisa, who arrived late, distressed, and had not eaten due to back-to-back bookings.
  • Kelkar revealed that Urban Company workers face rigid policies, including penalties for declining or canceling appointments, and lack mandatory time buffers between jobs.
  • The masseuse disclosed physical strain from carrying heavy equipment, with Nisa recently diagnosed with a hernia, exacerbating concerns about worker health and safety.
  • Urban Company issued a public response acknowledging the issues, thanking Kelkar for her compassion, and committing to improve booking, scheduling, and support systems.
  • Details of the promised reforms are yet to be announced, but the incident has sparked broader discussions on gig worker welfare and corporate accountability.