Overview
- UpScrolled reached No. 1 for iOS downloads in the U.S. and climbed into top rankings in the UK and Australia, with some trackers placing it No. 2 overall behind ChatGPT.
- AppFigures estimates roughly 41,000 installs between Thursday and Saturday following the TikTok deal, bringing total downloads to about 140,000, including 75,000 in the U.S.
- The influx briefly overwhelmed UpScrolled’s servers, with the company saying it is expanding capacity after errors and downtime during the spike.
- Interest accelerated after TikTok formed a U.S.-majority joint venture with Oracle, Silver Lake, and MGX, as public figures alleged suppression of anti‑ICE and pro‑Palestine content; TikTok says publishing and feed issues were caused by a data‑center power outage.
- UpScrolled promotes “no shadowbans” with a chronological following feed and an engagement‑ranked discover feed, though analysts note it remains unclear whether the platform can sustain growth and uphold its moderation commitments at scale.