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Upland Brewing Grants Lifetime Beer to Indiana Coach Curt Cignetti After Title Shoutout

The Bloomington brewer, a longtime IU partner, ties its Hoosier Gameday Lager to student scholarships.

Overview

  • Upland Brewing announced it will give Curt Cignetti an unlimited supply of its beer as a thank-you for his postgame mention.
  • The gesture came hours after Indiana completed an undefeated season by beating Miami 27-21 to win the College Football Playoff title.
  • Upland had been supplying the program with postgame beverages throughout the championship run.
  • The company said it will continue providing beer for the Hoosiers' celebrations this week, including the public festivities in Bloomington on Saturday.
  • Proceeds from Upland's Hoosier Gameday Lager help fund IU student scholarships through Licensing and Trademarks.