Upfronts 2024: The Blurring Lines Between Networks and Streamers

Major media companies emphasize star power, sports, and franchise reboots as they converge on a unified CTV strategy.

Disney, Warner Bros. Discovery, and NBCUniversal highlighted their streaming services alongside traditional networks.
Sports programming took center stage with major announcements from Fox, Netflix, and Amazon.
Franchise reboots and IP-based content were heavily promoted by Disney and Amazon.
Events featured high-profile celebrities to attract advertisers, including Kelly Clarkson, Reese Witherspoon, and Billie Eilish.
Companies showcased advanced tech and data offerings to enhance cross-platform advertising strategies.