Overview

• Mukesh Kumar, 23, pretended to be dead on a busy road in Kasganj, Uttar Pradesh, to create a viral Instagram Reel.
• He was draped in a white sheet, with cotton in his nostrils and a flower garland around his neck, creating a disturbingly realistic scene.
• The video, which shows Kumar suddenly springing to life and laughing, has been widely condemned on social media.
• Local police arrested Kumar for causing public disturbance and mischief after being alerted by onlookers.
• The incident has sparked a broader discussion on the dangers of social media obsession and the lengths individuals will go to for online fame.