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UP Launches Weeklong GST Reform Awareness Drive From Sept 22

Daily market outreach will pair explanations of the Centre’s tax changes with a call to choose Swadeshi during festive shopping.

Uttar Pradesh chief minister Yogi Adityanath has instructed ministers and legislators to meet traders, farmers, students, women, local bodies and business associations in their districts (FILE PHOTO)

Overview

  • Chief Minister Yogi Adityanath announced the first phase of the campaign to run statewide from September 22 to 29.
  • The CM and both deputy chief ministers will participate, with MPs, ministers, MLAs, MLCs and councillors spending 1–2 hours daily in local markets to engage traders and consumers.
  • District in‑charge ministers will oversee coordination with local bodies and business associations, and all public representatives have been asked to share seven‑day action plans with the Chief Minister.
  • Public representatives will thank shopkeepers with roses and encourage shops to display “Garv Se Kaho Swadeshi Hai” posters to prioritise indigenous products.
  • The outreach will convey the government’s message that GST 2.0 simplifies business, makes goods cheaper and strengthens purchasing power, investment and employment during the festive period.