Overview

• Uttar Pradesh Deputy Chief Minister Brajesh Pathak urged residents and shopkeepers to buy and sell only indigenous products during the festive period.
• Pathak encouraged traders to avoid imported items, calling the shift to Swadeshi a contribution to national progress and self‑reliance.
• Uttarakhand Chief Minister Pushkar Singh Dhami led an 'Adopt Swadeshi' drive in Dehradun's Paltan Bazaar, visiting shops and pasting campaign stickers.
• Dhami asked traders to display Swadeshi nameplates and framed local purchasing as a boost to jobs, artisans and small entrepreneurs.
• Prime Minister Narendra Modi’s recent appeals for 'Made in India' buying were reiterated, alongside a promise of forthcoming GST reforms described as a Diwali 'double bonus' for consumers and small businesses.