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UP Accelerates Embassy Outreach, Finalizes Logistics for Sept. 25–29 Trade Show in Greater Noida

Indian embassies spearhead a hosted-buyer campaign to attract global investors.

To manage the heavy footfall, a special traffic and parking plan will be implemented. Authorities are planning designated parking zones with clear signage and increased deployment of traffic police. (Sunil Ghosh/HT Archives)
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Overview

  • The third UP International Trade Show is scheduled for September 25–29 at India Expo Mart in Greater Noida.
  • Authorities have tasked Indian embassies and foreign missions with promoting the event, with Hosted Buyer Program details shared with major buyers and trade bodies.
  • Preparations are in final stages with dedicated committees and plans for security, traffic and parking management, shuttle services, 24x7 medical support, power backup, and telecom upgrades, with hotel pricing under watch.
  • The government indicates it is likely to announce new industrial promotion measures, MSME vendor development initiatives, and export-boosting schemes during the show.
  • Union ministers including Piyush Goyal, Nirmala Sitharaman, Giriraj Singh, Jitan Ram Manjhi, and Shivraj Singh Chouhan are among those cited as likely attendees.