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3h ago

Uoma Beauty Founder Sharon Chuter Dies at 38 as Officials Probe Cause

Her Pull Up For Change initiative helped force corporate diversity disclosures across the beauty industry.

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Sharon Chuter, left, and Munroe Bergdorf pose with the Beauty game changer award in the winners room at the Glamour Women of the Year Awards 2022 at Outernet London on Nov. 8, 2022 in London, England.
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Overview

  • The Los Angeles County Medical Examiner confirmed Chuter died on Aug. 14 in Los Angeles, with the cause under investigation.
  • Uoma Beauty acknowledged her death in an Instagram statement on Aug. 25, offering condolences to her family and loved ones.
  • Chuter created Uoma Beauty in 2019 and sister brand Uoma By Sharon C in 2021, earning recognition for a 51-shade foundation range sold at Ulta.
  • She filed a lawsuit in February 2025 against MacArthur Beauty, BrainTrust Fund and Settle Funding alleging wrongful removal and improper asset transfers, and the case remained active.
  • After she stepped down in May 2023, Uoma paused, was acquired by The MacArthur Companies in December 2023, and relaunched under new ownership in December 2024 as tributes from industry peers poured in.