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Uoma Beauty Founder Sharon Chuter Dies at 38 as Los Angeles Officials Investigate

Her legacy centers on the Pull Up for Change disclosure movement.

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Overview

  • The Los Angeles County Medical Examiner confirmed Chuter was found on a patio on Aug. 14, with the cause of death deferred pending investigation.
  • Chuter, a Nigerian-born entrepreneur who built her career at L’Oréal, Revlon and LVMH, founded Uoma Beauty in 2019.
  • Uoma debuted with a 51-shade foundation range and later expanded into mass retail with Uoma by Sharon C., including a Walmart launch.
  • She stepped down as Uoma’s CEO in 2023 following a health scare but said she remained a shareholder.
  • In February 2025 she sued MacArthur Beauty, BrainTrust and Settle Funding, alleging she was pushed out and that the 2023 asset sale was improper.