Overview
- Plaintiffs’ 235-page brief in the Northern District of California quotes Meta staff calling Instagram a “drug” and includes testimony describing lenient enforcement for accounts tied to sex trafficking.
- The filing says Meta halted a 2019–2020 deactivation study, Project Mercury, after pilot results showed users who paused Facebook reported lower depression, anxiety, loneliness and social comparison.
- Former Instagram safety lead Vaishnavi Jayakumar testified the company used a “17x” strike policy allowing 16 violations for prostitution or sexual solicitation before suspension.
- Meta disputes the portrayal as cherry‑picked and methodologically flawed, cites “expectation effects” in the deactivation research, and has moved to strike contested exhibits ahead of a January 26 hearing.
- The brief also cites internal materials from TikTok, Snap and YouTube about addictive design and limited efficacy of safety tools, though many exhibits remain sealed and media have not independently verified them.