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1h ago

Unsealed Exhibits Detail $90,000 Social-Media Contract in Lively–Baldoni Case

The newly public records provide granular billing data that now sit at the center of the fight over alleged reputation attacks.

NEW YORK, NEW YORK - AUGUST 06: Justin Baldoni attends the "It Ends With Us" New York Premiere at AMC Lincoln Square Theater on August 06, 2024 in New York City. (Photo by Cindy Ord/Getty Images)
NEW YORK, NEW YORK - APRIL 24: Blake Lively attends the 2025 TIME100 Gala at Jazz at Lincoln Center on April 24, 2025 in New York City. (Photo by Dimitrios Kambouris/Getty Images for TIME)
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Overview

  • New York federal court filings unsealed on August 24 include more than 60 exhibits featuring emails, invoices and text messages from discovery.
  • Invoices show PR contractor Jed Wallace was retained for three months in 2024 at $30,000 per month, totaling $90,000, for social-media work tied to Justin Baldoni’s team.
  • Texts from publicist Melissa Nathan reference a quoted service described as “untraceable” for creating social fan engagement to counter negative accounts.
  • Wallace denies any smear operation and says he only monitored online activity, while internal PR texts on the record characterize the backlash against Blake Lively as organic and unrelated to their work.
  • Wayfarer Studios CEO Jamey Heath texted that a crisis team cost $9 million, a figure disputed by a source close to Baldoni’s PR team, as the consolidated case continues toward a March 9, 2026 trial.