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Unrivaled Secures NIL Partnerships With 14 Top College Players

The signees will gather at Unrivaled’s Miami headquarters for a multi-day development summit ahead of the January season.

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USC guard JuJu Watkins drives against Purdue on Jan. 22, 2025, in West Lafayette, Ind. (Michael Conroy/AP)
From left, UConn guard Azzi Fudd, forward Sarah Strong and guard Paige Bueckers attend a news conference before the Sweet 16 of the NCAA college basketball tournament Friday, March 28, 2025, in Spokane, Wash. (AP Photo/Jenny Kane)
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Overview

  • Unrivaled announced name, image and likeness deals with 14 elite collegiate athletes, headlined by JuJu Watkins, Azzi Fudd and Flau’Jae Johnson.
  • The agreements come with no obligation for signees to play in the 3-on-3 league, preserving their flexibility for college commitments and WNBA aspirations.
  • The new NIL class will participate in a multi-day summit at Unrivaled’s Miami headquarters featuring skill development sessions and media content shoots.
  • After completing its inaugural season this past March, Unrivaled is gearing up for Season 2 in January 2026 by bolstering its talent pipeline.
  • The initiative underscores the league’s model of athlete empowerment through compensation, equity stakes and a domestic offseason alternative to overseas play.