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2w ago

Unrivaled Secures NIL Deals With 14 Top College Players Ahead of Second Season

Signees will gather in Miami for a development summit featuring on-court sessions alongside media workshops before the league’s second season

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USC guard JuJu Watkins drives against Purdue on Jan. 22, 2025, in West Lafayette, Ind. (Michael Conroy/AP)
From left, UConn guard Azzi Fudd, forward Sarah Strong and guard Paige Bueckers attend a news conference before the Sweet 16 of the NCAA college basketball tournament Friday, March 28, 2025, in Spokane, Wash. (AP Photo/Jenny Kane)
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Overview

  • The league announced marketing partnerships with 14 elite college players, including USC’s JuJu Watkins, LSU’s Flau’Jae Johnson and UConn’s Azzi Fudd.
  • These agreements carry no obligation for signees to compete, focusing instead on name, image and likeness promotion.
  • Watkins and Johnson maintain equity stakes in Unrivaled, underscoring the league’s player-ownership model.
  • With average salaries near $220,000 plus equity opportunities, Unrivaled positions itself as a domestic alternative to overseas offseason play.
  • Participants will attend a multi-day event at Unrivaled’s Miami headquarters for skill development and content creation ahead of the January 2026 season.