Overview
- Unrivaled completed an oversubscribed Series C that raised more than $100 million and set the league’s valuation at $650 million on Wednesday, augmenting capital for growth.
- The league says the player equity pool is now worth nearly $200 million, roughly 30% of the company, and that about 95% of players hold some ownership alongside guaranteed six‑figure salaries and multi‑year vesting terms.
- Ten Pillars Sports Fund, backed by UC Investments, led the round with reinvestments and new commitments from figures including Carmelo Anthony, Ashton Kutcher, Alex Morgan’s Trybe Ventures, Trae Young and Geno Auriemma.
- Unrivaled will air its third season on TNT/truTV/HBO Max in January 2027, reports that more than 90% of Season 3 rosters are signed, and it plans roughly eight national tour stops while moving from its 1,000‑seat Miami arena by 2028 to a larger venue.
- The league arrives fortified financially after a $45 million second season in revenue and record sellouts, but it faces new competition from Project B’s planned January 2027 launch that could pressure player signings, audiences and scheduling.