Unrivaled Basketball League Challenges WNBA with Innovative Format and Player Equity

The new 3-on-3 league, co-founded by Breanna Stewart and Napheesa Collier, offers higher salaries, equity ownership, and domestic opportunities for top players.

Unrivaled Basketball League, launching January 17, 2025, introduces a 3-on-3 format with six teams featuring stars like Brittney Griner and Sabrina Ionescu.
The league provides six-figure salaries and equity stakes to players, addressing long-standing concerns about WNBA offseason pay disparities.
Unrivaled has secured major sponsorships with brands such as Wilson, Sephora, and Under Armour, alongside a broadcast deal with TNT Sports for wide visibility.
The league's state-of-the-art Unrivaled Arena in Miami includes training facilities, childcare spaces, and a media creation area, emphasizing player support and innovation.
Critics and fans have called on WNBA leadership to adopt more aggressive strategies as Unrivaled sets a new standard for women's professional basketball.