Unrivaled 3v3 Basketball League Launches to Strong Viewership and Player Praise

The new women's basketball league, co-founded by WNBA stars, combines competitive play, innovative rules, and player-centric resources to reshape the sport.

Unrivaled, a 3v3 women's basketball league co-founded by Napheesa Collier and Breanna Stewart, debuted on January 17, 2025, with six teams and 36 WNBA players participating.
The league features unique rules, including a smaller court, shorter quarters, and a target-score fourth quarter, ensuring every game ends with a game-winning shot.
The inaugural weekend attracted over 3 million viewers across TNT and TruTV, with peak viewership reaching 364,000, surpassing many WNBA and NWSL broadcasts.
Unrivaled prioritizes player experience with top-tier facilities, childcare, and salaries averaging over $200,000, offering players a domestic alternative to overseas leagues.
While the debut received widespread acclaim, some analysts called for more balanced commentary and constructive criticism during broadcasts to enhance the league's growth.