Overview

• Humann’s logo will appear on every Texas field and court, with basketball venues adding the branding in the 2026–27 season.
• The agreement covers all 20 varsity programs and is managed by Longhorn Sports Properties, a Learfield division.
• The sponsorship launches this month with planned fall activations and featured segments on the Longhorn Network.
• Financial terms were not disclosed, though outlets have reported it is believed to be the most lucrative on-field deal in college athletics.
• Humann originated from UT Health Science Center research tied to Nobel laureate Ferid Murad, and its products have been used by Longhorn athletes for more than a decade.