University of Michigan Enhances NIL Program with Strategic Partnerships

The University of Michigan Athletics Department announces significant expansions to its NIL efforts, including new partnerships and executive positions.

The University of Michigan partners with Altius Sports Partners and Learfield to bolster its Name, Image, and Likeness (NIL) program.
A new executive general manager position, in collaboration with Altius Sports Partners, aims to centralize and enhance NIL opportunities for Michigan athletes.
The partnership also introduces a senior manager of business development, working with Learfield to maximize sponsorship deals.
Michigan's strategic NIL investments follow industry trends and aim to provide long-term benefits for student-athletes.
The initiative reflects Michigan's commitment to adapting to the evolving NIL landscape and maximizing opportunities for its athletes.