Overview
- Universal announced on Thursday that it will not hold word-of-mouth influencer screenings and will instead begin early showings for film critics after the July 6 London world premiere.
- The Odyssey is directed, written, and produced by Christopher Nolan and stars Matt Damon as Odysseus with an ensemble that includes Anne Hathaway, Tom Holland, Robert Pattinson, Zendaya, and Charlize Theron.
- The film is scheduled for wide release on July 17 and has generated strong advance interest in premium formats thanks to extensive IMAX capture and new IMAX film technology.
- Reporting from set visits and studio partners highlights Nolan’s emphasis on practical effects, full-scale ships, forced-perspective tricks, and global location shoots in Greece, Italy, Morocco, Scotland, and Iceland.
- The critics-first choice reflects Nolan’s longtime secrecy and studio confidence and could prompt other studios to rethink early influencer campaigns while keeping marketing tightly controlled through outlets like Empire and planned international premieres such as Mumbai.