Overview
- Universal Studios Singapore opened the Sanrio Superstar Boutique and Café on Wednesday in the Hollywood zone with retail, a dessert bar and live mascots.
- Both venues operate daily from 10am to 7pm, and in-store meet-and-greet sessions with Hello Kitty and Pompompurin are confirmed with timings to be announced.
- The shop carries an exclusive USS Sanrio collection and zones for Hello Kitty, My Melody, Kuromi and Pompompurin, with items such as a $45 popcorn bucket and $40 cushions.
- The café menu was developed with Sanrio for a playful yet premium feel, offering $10 Swiss rolls, $9.50 bombolone and $11.50 slush drinks, plus character lattes at $10 hot or $11 iced.
- RWS says the spaces glamorise the characters with a 1950s Hollywood look to encourage photos, building on USS’s earlier Hello Kitty store as part of a strategy used to lift guest spending and time in-park.