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Universal Orlando Refreshes Kirkman Road Entrance With IP Banners

Observers see a branding signal tied to Epic Universe without formal confirmation of broader plans.

Overview

  • Universal installed a new sign and large banners at its Kirkman Road entry highlighting SUPER NINTENDO WORLD and How to Train Your Dragon.
  • The opposite side now features oversized posters for legacy franchises including Shrek and Puss in Boots to balance newer and classic IP.
  • Photos and reactions circulated quickly on social media as passholders and visitors documented the visible changes.
  • Unnamed insiders and veteran fans describe the move as part of a broader branding push linked to Epic Universe and note past small updates have foreshadowed larger shifts, a connection the company has not confirmed.
  • Visitors seeking clear views or photos are advised to arrive early, consider rideshare drop-offs, and watch for seasonal banner rotations.