Overview
- Universal’s 60-second commercial is part of the “This Changes Everything” campaign developed with agency Lucky Generals.
- The story follows two brothers through Universal attractions and culminates at Epic Universe’s Stardust Racers with the line “Four parks. One vacation that changes everything.”
- The ad is slated to run just before halftime during Super Bowl 60 on Feb. 8 on NBC and Peacock from Levi’s Stadium.
- Universal says additional ads in the five-spot series will roll out over the coming months across multiple platforms.
- Production took place inside the parks without relying on CGI, and Universal has not disclosed the cost of the Super Bowl buy.