Particle.news
Download on the App Store

Universal Music Taps Nvidia for 'Responsible' AI to Reimagine Music Discovery and Creation

The collaboration centers on expanding Nvidia’s Music Flamingo across UMG’s catalog to enable deeper discovery through artist‑tested tools.

Overview

  • UMG and Nvidia will extend the Music Flamingo audio‑language model to analyze full tracks and surface music by emotion, structure, and cultural context.
  • An artist incubator will let musicians, songwriters, and producers co‑design tools described as a direct antidote to generic “AI slop” outputs.
  • The companies say safeguards will protect works, ensure attribution, and support rightsholder compensation, though distribution details have not been disclosed.
  • Music Flamingo, published with University of Maryland researchers in 2025, processes tracks up to about 15 minutes and aims to reason beyond surface labels.
  • The pact reflects a broader shift by major labels from litigation to licensing and partnerships, following recent settlements and deals involving AI platforms such as Udio and Suno.