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Universal Music Group Partners With Nvidia on AI Discovery Tools and Artist Incubator

The alliance signals labels’ pivot from lawsuits to licensed AI collaborations.

Overview

  • The companies will build on Nvidia’s Music Flamingo audio-language model to enable layered, conversational exploration of songs.
  • New tools aim to let fans search by emotional narrative and cultural resonance rather than relying on genre or tempo.
  • An artist incubator will allow musicians and producers to co-design and test systems positioned as an antidote to generic AI outputs.
  • Nvidia executive Richard Kerris described the goal as making catalogs feel intelligent, contextual, and genuinely interactive.
  • Universal characterizes the tie-up as first-of-its-kind, coming after industry lawsuits, settlements with AI startups, and licensing deals such as with Klay.