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Universal Horror Unleashed to Launch Chicago Venue

Slated for 2027 at 700 W. Chicago Ave across from Bally’s Casino, the immersive horror attraction secured state EDGE incentives to generate over $1 billion in economic impact.

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ORLANDO, FLORIDA, USA – JAN 8: The large rotating Universal logo globe on January 8, 2011. Universal Studios is one of Orlando’s famous theme parks.

Overview

  • Universal Destinations & Experiences announced that its year-round horror attraction, Universal Horror Unleashed: Chicago, will occupy the 114,000-square-foot former commercial building across from Bally’s Casino at 700 W. Chicago Ave.
  • Construction is set to begin in early 2026 following design finalization and permitting, with an opening planned for 2027.
  • The venue will feature multiple haunted mazes, themed bars, unique food and beverage outlets, and a retail space offering branded merchandise.
  • The project is expected to create more than 400 permanent jobs, including scare actors, make-up artists and prosthetic technicians, and generate over $1 billion in economic impact for the city.
  • Illinois awarded incentives through its EDGE program to support the development, highlighting the state’s competitive business climate and robust entertainment sector.