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Universal Files UK Resort Name Trademark for Planned Bedford Theme Park

The move signals branding progress for a Bedfordshire resort still awaiting government planning approval.

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Overview

  • Universal filed a UK Intellectual Property Office application on September 8 for the name "Universal United Kingdom Resort."
  • The filing covers amusement park services, hotels and a wide range of merchandise categories including clothing, toys and books.
  • Universal previously applied in August to trademark "Universal Studios Grand Hotel" for use with entertainment services, hotels and restaurants.
  • The planned resort is located in Kempston Hardwick near Bedford and is outlined as a 476-acre entertainment complex with zoned areas and transport upgrades such as an expanded Wixams railway station.
  • The company targets a 2031 opening with 8,050 jobs at launch, rising to 12,465 by 2051, and peak construction employment projected at 5,380 workers.