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Universal Embeds AI-Training Ban in End Credits of Its Major Films

Referencing US copyright statutes with a nod to a 2019 EU directive, Universal aims to strengthen its co-lawsuit with Disney against AI developers.

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Overview

  • Universal Pictures has rolled out end-credit language on recent films stating they “may not be used to train AI” and warning of civil liability and criminal prosecution for unauthorized duplication.
  • The disclaimer appears on recent releases including How to Train Your Dragon, Jurassic World Rebirth and The Bad Guys 2.
  • It invokes US intellectual property laws alongside a 2019 EU copyright directive that lets creators opt out of AI training uses in scientific research.
  • The studio says global insertion of these notices provides an extra legal barrier against unlicensed data mining by generative AI tools.
  • The measure supports Universal’s co-litigation with Disney against AI startup Midjourney described in court filings as a “bottomless pit of plagiarism.”