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Universal CityWalk Starbucks Adds Mobile Ordering After Remodel

App-based pickup debuts at the high-traffic café, signaling targeted investment during a modest North American retrenchment.

Overview

  • Mobile ordering is now live at the primary Starbucks in Universal Orlando’s CityWalk, a capability the location did not offer before the renovation.
  • The store reopened on September 10 after closing in mid-June for a full interior refurbishment that introduced a brighter design and updated exterior signage.
  • A large underwater-themed mural by artist Mike Willcox anchors the refreshed interior, alongside new furnishings and lighting intended to improve flow.
  • Guests can select the CityWalk – Universal Orlando location in the Starbucks app to place orders ahead and pick up without waiting in the main queue.
  • The upgrade comes as Starbucks plans to reduce its North American footprint by about 1%, with roughly 434 closures offset by about 200 openings for a net decline of around 227 stores.