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Universal Announces Texas 'Universal Kids Resort' for 2026, Targeting Young Families

The purpose-built park signals a direct bid for families who traditionally defaulted to Disney.

Overview

  • Universal says the new Universal Kids Resort will open in 2026 as a fully kid-centered theme park in Texas.
  • Universal Creative President Molly Murphy describes the project as designed to bring younger guests and families together through play, creativity, and beloved characters.
  • The park features multiple gentle, character-led lands, with reported areas including Jurassic World Adventure Camp, Bikini Bottom, Shrek’s Swamp, Minions vs. Minions, TrollsFest, Puss in Boots Del Mar, and the central Isle of Curiosity.
  • An adjacent on-site hotel will offer family‑friendly layouts with bunk beds, playful common areas, a kid‑focused café, a game room, and adult spaces such as a lounge and bar.
  • Coverage frames the move as a deliberate challenge to Disney’s long-held family market strength, following Universal’s recent kid-forward additions like DreamWorks Land and Seuss Landing.