Unity Reverses Controversial Runtime Fee Under New CEO

Unity's new leadership cancels the unpopular fee and announces traditional price increases to regain trust with developers.

Unity has canceled its controversial Runtime Fee effective immediately, which had sparked widespread backlash from game developers.
New CEO Matthew Bromberg, who replaced former CEO John Riccitiello after the fee's fallout, emphasized the need for predictable, partnership-based pricing.
Unity Pro and Unity Enterprise subscriptions will see price increases of 8% and 25% respectively, effective January 1, 2025.
The company aims to focus on improving and maintaining the Unity 6 game engine, promising a more stable and reliable product for developers.
Bromberg's strategy includes doubling the revenue ceiling for Unity Personal users to $200,000, allowing more developers to use the engine for free.