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2d ago

United Parks & Resorts Q2 Attendance Climbs While Revenue Contracts

United Parks approved a $500 million buyback, pursuing licensing deals, park-branded hotels, international MOUs to counter revenue headwinds

Image
SeaWorld Orlando, Epic Universe
Dolphins at SeaWorld San Diego
SeaWorld guests ride the Manta roller coaster — Photo taken during a hard hat tour for construction site of Penguin Trek, an indoor-outdoor roller coaster opening at SeaWorld Orlando this spring, on Wednesday, February 21, 2024. The new rollercoaster is scheduled to open in Spring of 2024. (Ricardo Ramirez Buxeda/ Orlando Sentinel)

Overview

  • Attendance across all 13 United Parks properties rose 0.8% to 6.2 million in the second quarter of 2025 despite the debut of Universal’s Epic Universe.
  • Total revenue fell 1.5% to $490.2 million and net income declined 12.1% to $80.1 million, driven by lower per-capita spending and challenging weather.
  • SeaWorld Orlando posted sustained attendance gains through the quarter and into early July, underscoring resilience against new regional competition.
  • The board approved a $500 million stock buyback to support shareholder value as parks navigate softer spending trends.
  • CEO Marc Swanson said the company is negotiating international IP licensing deals, expects two MOUs by year-end, and is close to signing agreements for on-property hotels.