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3w ago

United Parks & Resorts Posts Q2 Attendance Upswing as Revenue Falls

The operator is fast-tracking two overseas park MOUs, tapping Orlando’s 400 undeveloped acres for onsite hotels, exploring new IP partnerships

Image
SeaWorld Orlando, Epic Universe
Dolphins at SeaWorld San Diego
SeaWorld guests ride the Manta roller coaster — Photo taken during a hard hat tour for construction site of Penguin Trek, an indoor-outdoor roller coaster opening at SeaWorld Orlando this spring, on Wednesday, February 21, 2024. The new rollercoaster is scheduled to open in Spring of 2024. (Ricardo Ramirez Buxeda/ Orlando Sentinel)

Overview

  • United Parks & Resorts drew 6.2 million guests in Q2 2025, marking a 0.8% attendance gain over the prior year.
  • The quarter saw revenue slip 1.5% to $490.2 million and net income tumble 12.1% to $80.1 million, reflecting softer per-capita spending down 0.4%.
  • SeaWorld Orlando has sustained an attendance boost since Universal Orlando’s Epic Universe debuted on May 22, continuing into early Q3.
  • CEO Marc Swanson said the company expects to sign two international park MOUs by the end of 2025 to expand its global footprint.
  • United Parks is advancing talks on global IP partnerships, pursuing onsite hotel agreements and gearing up to develop its 400 undeveloped acres adjacent to SeaWorld Orlando.