Overview
- United appointed Jarad Fisher as President of MileagePlus, highlighting his role in launching Apple Card and reshaping Delta’s American Express partnership.
- Former American Airlines executive Vasu Raja will oversee United’s Kinective Media for roughly six months as a consultant focused on technology, data sources, and targeted marketing.
- MileagePlus CEO Richard Nunn and MileagePlus President Luc Bondar will leave the company in the coming weeks as part of the transition.
- United has not announced new product changes or partner agreements, though analysts have expected the airline to pursue a more lucrative credit-card arrangement with Chase.
- Kinective Media, launched about 18 months ago to monetize MileagePlus through advertising and audience targeting, is the focus of Raja’s short-term mandate; his 2024 exit from American followed a widely criticized strategy shift there.