United Airlines Launches AirTag Integration for Faster Lost Luggage Recovery

The new feature allows passengers to share AirTag locations through United's app, enhancing customer service for misplaced baggage.

United Airlines has integrated Apple's 'Share Item Location' feature into its mobile app, enabling passengers to share AirTag or Find My accessory locations with customer service for lost luggage recovery.
The feature, available with iOS 18.2, allows users to generate a secure link through the Find My app and include it in delayed baggage reports filed via United's app or other reporting methods like phone and website.
Shared location links are end-to-end encrypted, expire after seven days, and are automatically disabled once the luggage is returned to the customer.
United is the first airline to implement the feature, with Air Canada also adopting it and over 15 additional airlines, including Delta, Lufthansa, and British Airways, expected to join in the coming months.
Apple's new integration aims to expedite the recovery process for the fewer than 1% of United passengers who experience mishandled baggage annually.